When: Monday, November 28, 2011
Time: 1:30pm until 5:00pm
Where: Netopia Internet Cafe, SM City Cebu
Description:

Cebuanos are invited to attend the forthcoming SEO Tools & Techniques 101 workshop this November 28, 2011 from 1:30 pm to 5 pm in Cebu City (exact venue to be posted this coming week).

This training, to be delivered on its 9th time, have been conducted in areas such as Manila, Bacolod, Cebu, Cagayan De Oro, Davao, Iloilo, and Boracay.

DigitalFilipino.com Club members can send participants for free on this training noting the following conditions:
Corporate members - 3 participants
SME members - 2 participants
Individual members can attend (not transferable)
Non-participants can pay the fee of P700 pesos. (Kindly note that food is not inclusive in this training.)
Participants should fill-up the registration form below and await slot confirmation.

The agenda shall be as follows:

Creation of a Search Engine Marketing Plan

• Discussion and Demonstration
• Introduction of search engine marketing and optimization. Topics include:
• Identify niche positioning for products and services that you will sell, target customers, buying frequency and motivation
• Keywords discovery, attractiveness analysis and navigation (some tools on keyword research and analysis)
• Competition analysis
• Improving your website page titles, description, menus, body text, other assets and good content (on-page optimization)

Practical SEO tools & techniques (hands-on)

• - link building
• - article submission
• - social bookmarking & tagging
• - directory submission
• - links through blog post
• - social media marketing
• - blog marketing